The George Best Brand celebrates the style legacy of football’s original superstar. George wasn’t just a genius on the pitch. His natural flair for fashion and line of boutiques stood him apart as an innovator, with an appreciation for design far beyond what was expected of a footballer at the time. From the Modernist interiors in his home to his classic sports cars, style was a way of life for the Belfast boy.
Our limited-edition capsule collections continue that story. Each item is inspired by George’s story – including some favourite pieces from his ‘60s heyday. All are made with the same care and attention given to the clothes he sold in his Manchester boutiques.
The brand has also been developed with inspiration from today’s emerging creative talent. Collaborators include the third-year fashion students at the University of Salford, based less than a mile from The Cliff training ground, where the young George learned his trade. Together, our concepts and designs channel his unique energy, connecting the past, present, and vibrant future of the George Best story.
