The collection captures the essence of George Best's vibrant creative spirit, blending influences from his Belfast roots with his groundbreaking personal style. It embodies the glamour, innovation, and understated confidence that made Best a true pioneer in both football and fashion.
“George Best was a proper legend to me. Proper rock‘n’roll footballer. They don’t make them like that anymore” Noel Gallagher
The range nods to George’s early years by paying homage to some of his favourite pieces, from the rib henley neck tops he loved to the classic sportswear of the day.
