George Best didn’t just change the world. He made it look easy.
A footballer with talent and charisma beyond anything the world had ever seen, the Working Class boy from the streets of Belfast became a cultural phenomenon at the height of the Sixties, inspiring legions of fans with his style on and off the pitch.

Our limited-edition capsule collections continue that story. Featuring items inspired by his influence in fashion and some of  George’s favourite pieces from his ‘60s heyday, each item is made with the same care and attention given to the clothes he sold in his Manchester boutiques.

This collection captures the essence of George Best's vibrant creative spirit, blending influences from his Belfast roots with his groundbreaking personal style. It embodies the glamour, innovation, and understated confidence that made Best a true pioneer in both football and fashion.
The range nods to George’s early years by paying homage to some of his favourite pieces, from the rib henley neck tops he loved to the classic sportswear of the day.